I was approached with the mission to redesign the bland site that Loyalty Dice was heavily advertising, and to tighten up the company’s branding, making a more cohesive, attractive and cleaner web presence.

The result is a dramatically bolder website, with clear calls to action for merchants to sign up their businesses and for users to easily download the app for either iPhone or Android platforms.

Users upload artwork which is

They needed a logo, website and business cards that demonstrated their professionalism and to help build trust in potential clients.

I heard the story about guitars4troops on an NPR radio segment, and was very impressed with the idea. I visited the website and saw that it was a very basic website that, with all of its media coverage, had much more potential to generate more exposure and update the look than was currently being utilized. I emailed Robin Weber, the owner of the website and operator of guitars4troops to see if she would be interested in working with me to revamp the website.

Both my parents served in the military, so I know how important supporting our troops overseas is. My father missed us tremendously while in service in Saudi Arabia during the Gulf War, and if providing a simple relief like a guitar can help him, I think that organizing to send guitars is an effort worth supporting.

I also play guitar myself, and have since I was 12 or 13, (I’m 29 now). The endeavor resonated doubly with me as both a guitar player, and a family member of two parents who took time away from their children to serve.

I donated my time and services to recreate the guitars4troops website. I used WordPress to allow a dialog via comments to posts between those donating guitars and the servicemen and women who were receiving them overseas. This was a great opportunity to combine several passions of mine, music, design, and a desire to support those who leave their lives and families to serve for us back at home.

This project consisted of a rebranding of the company, and a simplification of the ordering process of their previous website. A more robust ecommerce solution was implemented, and the purchasing process was streamlined to increase user conversions and expand to new markets.

The solution was to create a content managed site, with a clean, modern aesthetic.

The solution was to create a custom WordPress theme with heavy custom illustration that would appeal to a collegiate aesthetic.

The client needed a easy solution to publish their self produced video episodes to their website. Updates are made on a weekly basis, so a content management system was built with the ability to quickly and simply embed video onto the front page, and archive older episodes. A blog was also included to help promote new episodes and features.

Episodes are 4-8 minutes in length and are rated MA for strong language.

The client needed a full branding package including logo design, print marketing material design (business card, company letterhead and envelopes), website design and e-newsletter design.

The website is built in Coldfusion to track membership and donations and relies heavily on jQuery to provide an intuitive and clean user interface.

View a recommendation of my work by the playtogive owner on my linkedin profile.

Initially I was contracted to create a static design, but a few years later, I was asked to convert the site into a content managed site, so that they could update their website with new artwork and car show appearances.