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Plushland is a Los Angeles based company providing a world of high quality, hand crafted plush animals that are cherished by young and old alike. Plushland’s main focus is working with non-profit charities like the March of Dimes, the American Diabetes Association, the Leukemia & Lymphoma Society, and many others, to raise charity awareness and fundraising dollars through the sale of their lovable, huggable bears.
This project consisted of a rebranding of the company, and a simplification of the ordering process of their previous website. A more robust ecommerce solution was implemented, and the purchasing process was streamlined to increase user conversions and expand to new markets.