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Loyalty Dice is an Android and iPhone app that gives customers prize incentives to return to their favorite businesses, building customer loyalty and doing it in a fun way. Customers snap a shot of a business’s QR code using the app, and are giving a chance to “Roll the Dice” with a chance to win prizes instantly, or acquire points with can be added up with multiple visits to win even more prizes.
I was approached with the mission to redesign the bland site that Loyalty Dice was heavily advertising, and to tighten up the company’s branding, making a more cohesive, attractive and cleaner web presence.
The result is a dramatically bolder website, with clear calls to action for merchants to sign up their businesses and for users to easily download the app for either iPhone or Android platforms.